Both the Drag and Drop and Classic Editors provide the ability to insert Unsubscribe and Unsubscribe From Campaign links using the Common Links/Snippets option in the toolbar. Unsubscribe means that the contact record will be suppressed from receiving any ROI email. Unsubscribe From Campaign means that the contact record will be suppressed only from tactics that exist in the same campaign, for example, the Monthly Newsletter CampaignIt's important to remember that if you are using the campaign unsubscribe button that you keep all of the tactics for that campaign in the same campaign. From the previous example, if you run a newsletter and every month with a new campaign to send each newsletter, then a contact that campaign unsubscribed will be re-entered into the next month's campaign because it is a different campaign than the one they unsubscribed to. 

ROI recommends you include both unsubscribe options. 

Step 1

Drag and Drop Editor

There is a content block that contains the unsubscribe option that can be placed where you would like it in the email.

You can also create your own unsubscribe link in a content block by using the Common Links to select Unsubscribe or Unsubscribe From Campaign. 

Classic Editor

Click to place your cursor where you would like to insert the "unsubscribe" link. Navigate to the Common Snippets tool in the toolbar, and select either Unsubscribe or Unsubscribe From Campaign

Step 2

Unsubscribe and Unsubscribe From Campaign will both read as "Unsubscribe" in both of the editors, so be sure to select the correct one. 

Classic Editor

If you would like to change the text from "unsubscribe," you can update the text to your preference by clicking in the middle of the hyperlinked "unsubscribe" text. Then use the link button from the toolbar to change the text that appears with the unsubscribe link.

Drag and Drop Editor

To change the text from "unsubscribe," you can click in the middle of the hyperlinked "unsubscribe" text and select the Edit Link button to update the text. 

Learn more about Unsubscribe (Campaign) versus Unsubscribe (All)

If you would like to test the links you must send yourself a live email under the Campaigns tab. Contact with additional questions.