Email Subject Line Tips
Subject lines are one of the most important components of nurturing programs. If the subject line doesn’t spark interest, they are never going to open or click through the email. Here are 7 quick tips for subject lines:
1. Keep it short and simple.
A typical inbox reveals about 60 characters of an email's subject line, while a mobile phone shows just 25 to 30 characters. Get right to the point in about six to eight words.
2. Place the most important words at the beginning.
A whopping 50% of emails are read on mobile phones. Since you don't know how much of the subject line will be viewable from a smartphone, it's important to put the most important information at the beginning. Otherwise, compelling details may get cut off.
3. Be clear and specific about the topic of the email.
The subject line should communicate exactly what the email is about so that the recipient can prioritize the email's importance without having to open it. For example, writing "Do you have a sec?" is vague, since the reader will have to open the email or reply to figure out what you want.
4. Highlight the value you have to offer.
This is especially important when you are sending emails to prospects. You need a subject line that indicates value and communicates what they're going to get. Grab the reader's attention by offering them something that's helpful. Whether you're providing a white paper, a discount, or a service, make it clear in the subject line what's in it for them. The subject line should communicate exactly what the email is about so that the recipient can prioritize the email's importance without having to open it.
5. Personalize it with the recipient's name or company name.
You have to know who you're sending the email to, and they have to recognize that it's about them or a subject realted to them. Using their name or company name is one of the best ways to do that. Relevancy in today’s marketing space is crucial. That’s what Apple has done for us. iPhones, iPads encourage people to expect relevancy.
6. Create urgency by limiting the timeframe.
To grab someone's attention and persuade him or her to reply, consider creating a deadline for your proposition. Common ways of creating urgency include "respond now," "register today," and "limited space available — reply soon."
7. A/B test subject lines to see what resonates with your audience
Any marketing is a work in progress. It’s all about learn, change and improve.