For a more complete  integration guide, see the Google Analytics ROI Integration Guide. This is step 2. 


1. Go into ROI. Select Admin > Users. Find your account. Note which email address is associated with it.

  • IMPORTANT: this email must be a Gmail account (or a business account hosted through Gmail) for the integration to work properly. If you need to change this email address, select Edit.
  • Best Practice: Let us create a new ROI user account specifically for Google Analytics for you. You can create a new Gmail account just for ROI Google Analytics.
    • For example, the user name could be Google Analytics CompanyName, the email address is the new email address you created companynameGA@gmail.com.

2. Add the ROI Gmail account to your Google Analytics. Go to Admin > User Management. We recommend Edit permissions (which includes Collaborate and Read and Analyze permissions), to make possible future changes easier, but any permission level is acceptable.