Segments

Joins
When an additional table is added to your segment you must pick a unique identifier that lives on both tables to join. When trying to understand joi...
Fri, 6 Feb, 2015 at 11:34 AM
Tactic Member
Every time a Tactic runs, ROI will log an entry in the Events table with EventType of “TacticMember”. Tactic Members indicated the contact was included in t...
Fri, 6 Feb, 2015 at 3:41 PM
Segment Operators
Segments allow you to create audiences for emails, create reports to export or email out regularly, and investigate existing data in your account. ...
Thu, 9 Apr, 2015 at 12:00 PM
Event Types & Additional Info Strings
The data in Additional Info Strings differ by Event Types. For example, the Event Type of ROI Landing Page Link Click will have different Additional I...
Thu, 2 Jun, 2016 at 1:04 PM
Date and Time relative criteria values
The following values can be specified for the “Criteria” for relative date and time functionality. Note that these dynamic values are available for Date and...
Thu, 9 Apr, 2015 at 2:22 PM
Segment: Did not open email
To create a segment of customers who did not open an email follow the steps below: 1. Create a segment that contains people that opened the email(s) that...
Fri, 1 May, 2015 at 3:16 PM
Segment vs. Tactic Count Discrepancies Explained
There are a few reasons why the numbers could look different from Segment results and Tactic sends. 1. Duplicate Contacts The...
Tue, 18 Aug, 2015 at 11:43 AM
Segment Criteria Autocomplete and Drop-Down Menu
Segment criteria can become complex when working with operators, date and time fields, and various event types. ROI now offers autocomplete and drop-down men...
Wed, 2 Mar, 2016 at 4:11 PM